Boosting App Perfomances via Store Optimization Tactics
Today with us we have Ryan Kelley, well known App Optimization expert and business development professional with Gummicube ASO. Ryan is in constant contact with companies interested in enhancing their market intelligence strategy and boosting app performance via store optimization tactics.
Keep reading if you’re interested in some insider tips and tricks.
How long have you been involved in the world of apps?
In 2013, I read a book called App Empire by Chad Mureta and started following people like Elaine Heney and Carter Thomas, who were showing people how to create games by reusing source code. Once I learned how to buy source code and update the apps, things moved pretty quickly. One app turned into 20 apps and then eventually a business was started creating games. I got started with App Optimization out of pure necessity; as more and more apps were published, everyone relied heavily on picking keywords to be discovered. I got to know a whole community of people who were also buying source code and remaking games and the one thing they didn’t want to bother with was ASO. At first, I volunteered to help out friends but it wasn’t long before it turned into a business and I started working with companies full time doing App Store Optimization.