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Sometimes even after researching your target audience, you still feel there is a disconnect between your product and your audience on social media. You might feel your app is ready, but marketing your app is crucial. And many developers fail to crack the code in this regard.

Many marketers are at loss to explain how mobile advertising (like in-app ads) would work with their app. If you have a minimal budget and limited resources, it is even more essential to take advantage of the benefits of social media.

Here are some things that you should keep in mind to optimize your use of social media.

Content makes or breaks your strategy

When preparing a social media campaign, remember to increase the visibility of your app by creating lots of creative and unique content. It is difficult to keep a target audience engaged, but good content can help. For example, if you are promoting a cooking app, writing posts on the best recipes is a good option, and you can include tips or latest trends related to cooking.

Content does not only refer to text. Videos can help you make a good impression. You could create videos that tell the user about the benefits and advantages of the app in real life situations. This could prompt users to download the app. Promote the video content through popular social media channels like Facebook, Twitter, and even the underrated Google+.

Content also refers to the description of the app. Make the description funny and quirky to get people excited with the right call-to-action.

#Appmkgt:Content makes or breaks your strategy, plan a good one not to waste your app! Click To Tweet

Use influencers to spread the word about your app

Social media does not work by bombarding users with consistent sales pitches but by connecting emotionally or intellectually with the targeted audience. People follow companies and their apps because they are interested in their content. They love to hear about apps from people they know. Getting a review from prominent YouTube channels and top app review sites will boost visibility and popularity. Focus on content that solves problems and even educates your audience.

#Appmkgt:don't bombard users with consistent sales pitches but connect them emotionally #mobiledev Click To Tweet


#Appmktg tip:focus on content that solves problems and even educates your audience Click To Tweet

#Appmktg tip: focus on content that solves problems for your audience! #indiedev Click To Tweet

Understand your audience and create content for them

To target an audience, you need to know your audience well. Facebook includes multiple options to target the audience by location, age, relation status, and other criteria. Social media channels even rank stories with likes, comments, and shares. It is important to publish content that users consider to be valuable.

Add Videos of Your App

Create interactive and interesting videos about your app. Real life scenarios where the app benefits users can create quite an impression. Give users an idea of what your app is like by presenting video clips about the basic app UI, navigation, and its expanded feature set. Learn how to make and upload videos so that you can ask for relevant comments and feedback for your appo.


#Appmktg tip: Give users an idea of what your app is like by presenting video clips #indiedev Click To Tweet

Offer Incentives to Users

Offering users incentive to promote apps is a great method of social media app marketing. The chance of getting rewards will entice users to promote the app  through word of mouth and in other unique ways. Every promotion or idea can earn a small reward for friends and acquaintances. Here the important part is to offer quality content to customers. Rewards will not fulfil your needs if the app itself is not up to the mark.

Offer users incentive to promote the app is a great method of social media #appmktg #indiedev Click To Tweet

Request User Participation

Your users are responsible for your app’s success in the marketplace. Invite users to participate by getting engaged with the app. Use anecdotes or snippets of your app creation experience and even ask users questions about any loopholes in the app. Get them to participate in multiple surveys that are fun, interesting, and anything but run-of-the-mill. Public feedback on the app through social media channels is quite powerful and shows others the immense respect they have for the app. Also ask users to send in a review and ratings for your app so that you can show others their  positive opinions. There are many users who will be willing to send in reviews through any of the social media channels and sites.

Your users are responsible for your app’s success, invite them to participate by getting engaged Click To Tweet


The mobile app space is crowded and fiercely competitive, and you have to take some innovative steps to stand out from other apps. While developers can rely on paid advertising to boost demand for their apps, doing so often requires them to have a  considerably large budget.

Social media channels, however, are quite approachable and offer some cost-effective ways to promote apps quickly. They also encourage users to discover new apps. Leveraging social media is not easy: you have to build an audience by driving demand and then increase downloads by putting together an effective mobile campaign.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing iOS development company.  The current innovation in the field lures him to express his views and thoughts on certain topics.

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