Integrating the Appboy SDK into mobile applications empowers developers to collect analytics and build rich user profiles. Appboy increases user engagement by letting developers enable a mini-blog within their app and an app store for cross promotion. Developers can discover high value users through Appboy analytics and directly communicate new features or apps. Appboy prevents developers from losing users, one of the biggest challenges facing mobile applications.

Appboy’s Facebook and Twitter integration leverages social trust as a way to share app use and fuel discovery. As more developers choose to power up their apps with Appboy, the Appboy network scales to accommodate the combined user base - the community grows and recommendations become smarter.