The AT&T Mobile Enterprise Applications Platform (AT&T MEAP) is a comprehensive suite of products and services that enables enterprises to design, build, deploy, and manage dynamic mobile applications. The platform provides:

• Middleware technology and development tools that efficiently and securely extend leading enterprise resource planning (ERP), customer relationship management (CRM), and custom back-end applications to mobile devices.
• Consulting services that facilitate business case development for mobile solutions, requirements definition, application development, testing, deployment, and support.
• Application management services that provide flexible deployment options and low cost of ownership in a hosted environment.

The AT&T Mobile Enterprise Applications Platform offers three primary applications for enterprise customers.

The Sales application provides sales organizations with a complete, 360-degree view across all facets of a customer relationship—accounts, opportunities, contacts, tasks, and more—from an easy-to-use mobile application running on an AT&T device. Benefits include:

• Improved business processes
• Increased sales productivity
• Improved customer retention
• Improved visibility and overall reporting accuracy (pipeline and forecast)

The Support application empowers IT support technicians with real-time access anywhere to time-sensitive, actionable incident and problem management information. Benefits include:

• Increased field support team productivity
• Reduced operational costs by improving first-call fix rates
• Improved customer visibility of service status
• Significant ROI, based on capital expense reduction

The Service application provides field service workers with bi-directional access to real-time customer, inventory, and other job-related information. Benefits include all those for the support application, plus enhanced parts usage information, which helps reduce inventory costs.