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Are you launching your iOS or Android game soon?

Do you want the press to cover your latest game launch?

At PixelHappy, we have helped dozens of games secure coverage on Mashable, Touch Arcade, AppAdvice and more.

In this post, I’ll share the PR tips and tricks that will help you secure the press coverage you desire.


Choosing the correct day of the week to launch can literally make or break your coverage.

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Ok, stop me any moment you see that I’m missing the point. You’ve had an idea for an app, it took you months to develop it from scratch (by the way, you really don’t have to develop it from scratch, you can just buy a template from Chupamobile and adjust it as you want), you’ve gone through a lot of hoops to make it great. Now it’s time to start marketing, and yes, marketing often requires money.

You have built your app, now it’s time to start marketing it! >> Click to tweet

But it did not stop you!!

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The brutal truth about being successful in today’s mobile gaming is that if you don’t have money, you’ll have a hard time making money. Money revolves around the rich, fleas revolve around the poor, goes the saying (or at least something along those lines), which is why big game studios, capable of pouring huge amounts of cash to advertise a project will eat up the little studio trying to squeeze its way to the top of the charts. That doesn’t mean the small studio can’t make it in the capitalistic jungle, it’ll just have to change strategy a bit. Indie development teams can’t fight with big game studios on their ground. Their only chance for meaningful success depends on their ability to innovate not on user acquisition, but rather on core game design and alternative marketing tactics. Here are, from my perspective, six aspects of mobile game development where indie game developers can beat the big guys on the premise of innovation:

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When you are preparing to build an app, you dream of seeing it every app store and hopefully on tons of smartphones or tablets. Typically this would mean building a multi-platform app, for both iOS and Android. But going multiplatform from day one is not always the best choice. It is often beneficial to build for one platform first, test, get valuable feedback from users, improve the product accordingly, and then build for the other platform. With that in mind, what platform should you build first for?

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The mobile advertising ecosystem has officially embraced the Rewarded Ad Unit. These ad units have exhibited great success, with users happily engaging with them in exchange for virtual goods and developers experiencing a significant rise in ad revenue. Now that everyone wants to jump on the gravy boat–developers must learn how they can maximize engagement and profit with Rewarded Ad units like the Offerwall and Mobile Video.

“The mobile advertising ecosystem has officially embraced the Rewarded Ad Unit” >> Click to tweet

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One of the biggest problems developers face, is building sustainable and profitable businesses from their app development efforts. With the ever increasing cost of user acquisition, it seems that customers are unwilling to pay for the apps they use every day. How can you stand to make a living?

In this post, we’ll take a look at the four most common mistakes app developers make when they are looking to monetize their apps. It is possible you have made one or two of these mistakes yourself. How to avoid them? Without further ado, let’s get to it.

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Thanks to iOS, when a notification arrives to the user’s iPhone it will be shown on the Apple Watch or on the iPhone, depending on the situation. By default the operating system provides a default notification interface to show the message but we can customize it by including different images or content.

WatchKit offers two types of notification interfaces:

Short-Look interface

Is the first screen we see when receiving a notification. It is a non-scrolling screen that shows abbreviated information, which we can’t customize. It shows the app icon, the app name and a title string provided by the local notification or the remote notification payload.

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Many think the app stores are the only way to monetize an app portfolio. Some app developers are going further and earning thousands a month by licensing their apps source code to other developers or appreneurs.

Some app developers are going further the app stores and earning thousands a month with this method. >> Click to tweet

Marius Rott is one of them. He begun his career as an indie developer 2 years ago and after a few months he began selling app source code through Chupamobile. Since then, he has earned thousands in sales and the title of Top Chupamobile Author.

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The State of the Developer Nation Q1 2015 Study by Mobile Vision defines 8 main motivations for launching an app, from building a money-maker business to reaching self achievement and fun. All this data is extremely interesting but, to say it better… our list is a bit longer. Our belief is that an app can be created regardless of what the thought behind the idea was. If you are producing an app just to make money, great. If you are building a gaming app, that is great too. But lets say you wanted to build an app that tracks the migration patterns of turkeys….what? This is what gets us excited. We thrive on creating the most unique apps with the most unusual requests.

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Casual games continue to dominate the app store’s charts. Many appreneurs continue to thrive in this segment, but what separates the successful from the unsuccessful? What can we  learn from them, and which practices should we apply to succeed in the app store?

The Birth of the ‘Super Casual’ Games: Flappy Bird

Flappy Bird established a milestone in the mobile gaming history and was without question the case with the biggest buzz in the app store last year. Its success awakened the indie developer dream, in an environment that had been dominated by big publishers so far.

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