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The official release of Android 6.0 Marshmallow is now an event of past. However, this very Android version has successfully registered its presence among the already established versions like Honeycomb, Jellybean etc. Talking particularly about Android 6.0 Marshmallow, it comes packed with a bundle of features. The new version overrules Android Lollipop that used to be the Android’s biggest update before Android Marshmallow was made available for users.

Prior we focus on the core features of Android Marshmallow, let’s talk a little about the trends of naming these versions by the Google. The giant search engine i.e. Google has been following a trend of using sugar candies for Androids that include Lollipop (5.0), KitKat (4.4), Jellybean (4.1) and Ice Cream Sandwich (4.0). In the attempt of increasing the series, Marshmallow has been included in the list. Marshmallow brings a series of features to let the Android user experience an advanced feature-packed platform over their smartphones. Let’s explore the most important ones.

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Mobile app marketing has soared in recent years. Today, business marketers are engaging audiences at unprecedented levels with distribution, support and incredible features. In 2015, 83 percent of marketers considered mobile apps vital to their content marketing strategy. An even higher percentage of consumer time spent on mobile is dedicated to app use.

While mobile apps are, indeed, incredible marketing tools, they require a lot of effort to launch. Unfortunately, too many marketers fall into the many pitfalls of app creation, branding and promotion. Mobile app marketing strategies are integral to an overall business platform—and your brand deserves total cohesion as it rolls out great features.

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Designing apps for Apple Watch is the new design challenge for iOS designers and developers because the smaller screen of this new platform has more constraints for user interaction. The Apple Watch is still a new and challenging frontier that requires having in-depth knowledge of the dynamics and visual challenges of creating a winning user experience.

Basic Aspects of Apple Watch UI

It is important to know that most Apple Watch apps are merely slimmer, slicker, and in some cases stripped down versions of traditional iOS apps made for iPhone and iPad devices.  Most Apple Watch apps are far from independent, and they only work in conjunction with their mobile apps that are used in the connected iPhone or iPad.

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Numerous apps are launched on an everyday basis but a few of them are able to make the cut. Although there is a bunch of reasons behind why an app fails, not collecting feedback and acting upon it is one of the major reasons. When an app is launched, it is based on the probable users’ requirements but how far the app is being successful in meeting them needs to be assessed all the time. This assessment can be made when the app developers collect the feedback.

What Exactly Is Feedback For Mobile Apps?

Feedback for mobile apps is similar to the literal meaning of the term feedback. It is the view of the general users installing and using the mobile in addition to some expert users who evaluate the app on the basis of its performance. The feedback can be in the form of review on the app store, opinions shared on blogs, social platforms, discussion forums and reviews written by the experts.

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No matter how you cut it, the numbers paint a very clear and obvious picture – simply creating an app will not ensure that it makes it.  Apps are being launched at an insane rate while the number of people who actually download and install new apps is not exactly a significant one. On top of all this, a relatively large percentage of people do not open an app a single time once they download it. We wrote about this more extensively in a recent article.

One of the ways in which an app developer can promote their Chupamobile-developed app is by engaging in some content marketing. But what exactly is content marketing, why it makes sense for app developers and how can one get started?

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Imagine you want to launch a great app with the lowest cost possible, and you want to do it fast. Where do you start? First, you need an app that’s fun and useful. You could get an app or game template and start right off, or code a simple one yourself with one of the accessible development engines in the market, Cocos2d-x or Unity for instance. Then, you need the infrastructure required to run your app profitably, which means integrating ads, social, purchases, and so on.

Having a good-looking app is just the beginning

In order to become sustainable, your app must engage the audience to form a long lasting relationship, especially if yours is a free to download game. You know how difficult gaining users is, but what’s even harder is to keep them using your app. If you aren’t new to the mobile industry this doesn’t come as a surprise.

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While the number of apps just surpassed 3M (combined iOS and Android), 93% of mobile apps are downloaded for free. But sadly, only a handful of free apps actually make enough money to sustain a business. Well, most paid apps do not find enough users to sustain a business either. Offering a mix of both worlds (partly paid and partly free), however, can give you a better chance to succeed.  This also cannot guarantee success. Besides subscription numbers, there are too many other things that can contribute to make your app a hit or flop.

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Developing an app is not an easy task, even if you do the smart thing and work with Chupamobile to simplify the process and concentrate on what is really important. Just as difficult as it is to develop an app, it is equally difficult to promote it the right way.

Quite simply put, the numbers are stacked against the developers. For instance, back in late 2014, comScore released a report for the U.S., pointing out, among other things, that the average number of apps a smartphone user in America downloads per month is 0. As in zero. This might have changed somewhat since then, but it is far more likely that things are not looking that great for app developers today.

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Sometimes even after researching your target audience, you still feel there is a disconnect between your product and your audience on social media. You might feel your app is ready, but marketing your app is crucial. And many developers fail to crack the code in this regard.

Many marketers are at loss to explain how mobile advertising (like in-app ads) would work with their app. If you have a minimal budget and limited resources, it is even more essential to take advantage of the benefits of social media.

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Current mobile app conditions make the decision to start paid app user acquisition absolutely non-trivial. Seven years since its inception, the mobile app ecosystem has matured. The fact that there are 3M+ combined iOS and Android apps can feel like a Mount Everest that you, as a mobile app developer, have to climb. One of the questions you may have at this moment is this: in what circumstances should I use paid user acquisition for my app? You have certain marketing budget allocated and, of course, you don’t want to waste it. The following six cases don’t cover all thesituations where you could use paid user acquisition, but I believe it covers the most significant ones.

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