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29Aug

Quora is a Q&A platform where people answer question on everything from tips when buying a new house to life existence questions. Despite not being the most popular Q&A app service, the company has recently received a lot of attention but most of all, Quora just launched its iPad app.

quora appQuora is the place where people share their knowledge and after 4 years from its debut, CEO Adam D’Angelo decides it’s about time to launch an app for the iPad. But why did he wait so long? D’Angelo said the company was restricted by having a relatively small team. In a blog post, he wrote that he wanted his first tablet app to bring further growth to the company. And that’s probably why it took 6 months of brainstorming to come up with the app. Quora launched its iPhone app nearly three years ago, and a year after, released also an Android version. Yesterday, D’Angelo unleashed the much awaited app for iPad.

Apparently last week was “Quora’s highest week ever, across many metrics” and the launch of the app falls perfectly for further acceleration. In the next year, the company is planning to reach the total number of answers published in the last four and a half years, if not more. Definitely an ambitious plan!

The Quora iPad app was designed to resemble the company’s web platform which is aimed on making a text-based service more visually appealing. As D’angelo wrote in his blog post, they focused on having  a clear navigation and a typography that is actually enjoyable to read. Quora developed a way to make asking and answering questions a lot easier with the new app. Whenever you ask a question, Quora allows you to see other similar questions that were previously posted by others, this, will let you save time and help you find an answer rather than duplicating efforts. The platform also inspires its users to use images and formatting into their answers. And for that Quora built a custom keyboard with various built-in functions. They also made improvements to other aspects of the app to ensure a bug-free experience. The changes will be extended to all the other devices as well.

Quora recently closed an $80 million round of funding and is currently valued at about $900 million.  The platform is totally an ad-free site, but has recently begun thinking about monetizing its site. Currently the company is entirely dedicated on its growth but within the next year, is planning to charge a premium fee for advertisers looking to reach certain users.

29Aug

The word “app” tends to conjure images of frivolous-but-fun 99-cent games and handy tools that make navigating daily life just a little, and sometimes a lot, easier.

While most of us don’t expect our apps to cost more than a greeting card or a fancy coffee, there are pricier apps that offer all kinds of life hacks you never knew you needed.

When it comes to the apps that will take the biggest bite out of your bank account, there are a fair number of choices that will cost you more than a premium concert ticket — or even a fairly upscale mountain bike.

Perhaps unsurprisingly, most of those apps were created specifically to empower users to do their jobs more efficiently, and to ultimately enjoy some serious return on their investments.

Counting Down to $1,000: Expensive iOS Apps from $400 and Up

10. Tap Menu, $399.99

tap me appFacebook and Instagram are loaded with pictures of last night’s fancy dinner out on the town, but doesn’t it seem like only about a third of those images make you want to actually eat the food? Such is not the case with Tap Menu, which uses top-notch graphics and designs to help create menus that make diners want to dig in.

9. iDIA – Diagnostic Imaging Atlas, Small Animal, $399.99

vetDesigned as a practical diagnostic-assistance tool for veterinarians, this iPAD app may just be Dr. Doolittle’s new best friend.  With beautifully detailed graphics, iDIA it’s also an ideal means of explaining medical conditions to clients. If you’re a veterinarian, this one will probably pay for itself in no time. If you aren’t, you’ll learn enough about veterinary medicine to be afraid every time your pet coughs.

8. DDS GP Yes!, $499.99

ddds gp appCreated to make trips to the dentist easier for both doctor and patient, this app is all about improving communication with patients. With professional, accurately rendered and — dare we say — beautiful graphics, conditions and treatment plans can be presented with visual flair that makes options crystal clear.

7. BarMax CA, $999.99

barmaxBarMax CA is all about business and was designed to fulfill a specific niche: helping future lawyers pass the California Bar Exam. With audio lectures, flash cards, real test questions, and much more, this app could very well be the world’s best study buddy.

6. Alpha Trader, $999.99

traders

Alpha Trader is like a personal electronic millionaire mentor with all the real-time information needed to make the big bucks. Offering stock prices, asset correlation and a lot of other stuff that only the financially savvy truly understand; this app is all about raking in the dough.

5. Mobi Gage NDI, $999.99

mobi gageThis one’s for the guys in the machine shop, who know that the measurement of parts is all in a day’s work. This metrology app not only generates, edits, and applies measurement plans, but actually automates inspection processes.

4. Agro, $999.99

agroHoning in on another niche market, the makers of this app created a useful solution for all you agronomists out there. “Agronomist” is a fancy term for those who deal with the science of crop management and must create detailed reports regarding chemical requirements, crop, pests, and much more.

3. QSFFStats, $999.99

qffstat2Certainly the most expensive app designed for a leisure activity, this one is all about keeping track of flag football leagues. We can only assume that those who purchase this app really, really like flag football.

2. Cyber Tuner, $999.99

pianoBased upon popular pre-existing software created for piano tuners, Cyber Tuner is a professional tool for piano technicians. It’s another expensive app designed to streamline the job process and ultimately increase profits.

1. VIP Black, $999.99

vip blackOne of these apps is not like the others. (Hint: It’s this one.)

VIP Black not only costs a cool grand, but users have to prove that they have a million dollars in assets to take advantage of perks offered by the app’s luxury partners. Yes, it’s an app, but it’s also a very exclusive club.

We hope you enjoyed discovering with us the top 10 most expansive iOS apps. We’re curious to know, if you were to buy one of these apps, which one would it be? Let us know in the comments below.

28Aug

In a world where technology is exponentially growing, combined with rapid declines in health and outbreaks of disease, it is only a matter of time where your smartphone will be able to diagnose and treat your conditions. This time is closer than ever, with Apple and Google both releasing groundbreaking health platforms to take us into a new age. Apple will be unveiling their groundbreaking Healthkit developer framework with their iOS release, together with their very own iOS health app.  Many of you may already be assuming that these medical apps will be just like any other fitness app, which in recent times have stormed the market, but don’t be not deceived, the difference between the fitness side and the medical side will be major.

helthkitFor all fitness fanatics and health-conscious individuals, this sounds amazing; just wait until you read about the apps functionality. The health app will inform you of metrics such as your heart rate, blood pressure, fitness, nutrition,  glucose and cholesterol levels. It is a simpler way of self-monitoring, long gone are the days’ of blood pressure machines, pulse oximeters, and other monitoring systems. The new dawn of technology is taking us to places we would have never imagined 50 years ago.

The healthkit platform is an exciting prospect for device manufacturers, who will be able to connect to the platform via Bluetooth. So, instead of investing time and money developing an app to work with the device, they can focus more on  device innovation. Though, we do expect some major medical device manufacturers to develop a companion app, especially if it hasa user profilesand its own marketing strategy.

The healthcare apps are still few in number, and unlike fitness apps they are subject to government regulations. There has been much talk in recent years about the growing tightness of FDA regulations and the impacts on innovation, and we can only hope that these devices will be allowed on the market in the most safe way. Doctors are certainly excited about it; Dr Dusan Gunasekerra founder of the myhealthcare clinic says, ”Harvesting of patient data would help doctors to pinpoint trends and anomalies, on a national and individual level,” Gunasekera told Gizmodo UK. “Patterns can be tracked and monitored, helping doctors to understand the historic progression of the health concern, thereby potentially allowing them to reach a more conclusive diagnosis within a shorter timeframe“.

There are concerns, however, regarding how this would impact the doctor patient confidentiality as well as personal privacy concerns. Personal medical data could be made available to manufacturers, IT workers, Engineers etc. And, we do tend to store a lot of personal information on our phones, combine that with our medical history; it may leave us open to attack, particularly if your phone gets stolen. It’s an “extremely valid” concern, says Gunasekera. “Manufacturers must prove that their systems are secure and adhere to data protection laws“, he stresses.

As an avid health fanatic, with a passion for fitness, the groundbreaking possibility of this system gives me goosebumps. I look forward to seeing how far it can go, though many of us will have privacy concerns we hope there will be strict guidelines issued by the FDA to help protect our confidential data. I think I speak for many when I say, I look forward to the day where the apps are not only helping doctors diagnose and treat, but also reduce waiting times.

28Aug

Need help adopting a healthy lifestyle with a perfect diet? Well search no more! We have for you some of the most awesome health apps in the market that are both highly effective and efficient. These Android and iOS apps are perfect for sorting out your health and nutrition! Keep reading to find out which they are.

Ideal Weight (BMI)

ideal weight1

Having a tool to check your Body Mass Index could prove to be very handy at times. The Ideal Weight (BMI) apps operate as an optimal choice to know if you are underweight, overweight or in a perfectly good condition. The app has been a favorite among health and diet conscious for its super friendly interface, easy input method and most importantly accurate results. A great app indeed!

GoodFood

goodfoodGoodFood is a remarkable and extremely useful app that gives you access to thousands of healthy recipes. Get extremely healthy and nutritious dishes right off your smartphone and master your skills as a cook. GoodFood is super easy to use, supporting a huge ever-growing catalog of recipes for all kinds of healthy dishes. An amazing app to maintain a perfect diet.

Superfoods

superfoods

Want to know what it would feel like to have your own diet expert guiding you through your everyday meals? Well that’s exactly what SuperFoods does for you. The app is simply amazing and lets you make the much needed informed decisions about what you eat on a daily basis. Get a chance to live a smart and healthy life with SuperFoods

Nutrino

NutrinoNutrino is a very smart app that is the absolute ideal for anyone who is looking for a healthier lifestyle. Nutrino lets you know about the nutritional importance of any food in question hence allowing you to choose what to eat and at what time you should eat it. The app has allowed people to shift to a better diet, making lives healthier all around the world.

My Diet Coach

MY-Diet-coach-II

My diet coach is the complete package! As the name suggest, the app is your own personal coach, motivating you along the way and guiding you in each step of your diet plan. The app successfully connects with its owner and does amazing things to keep them on track of their diet plan every day.

Whole Foods Market

14_wholefoodsmktrecipies

This brilliant, handy little iOS app ensures you never run out of ideas for healthy meals. With over 3000 recipes, you can choose what you want and add all of the different ingredients to your own shopping list, ready for you to hit the shops. Knowing how great some of these recipes are will keep you from snacking too!

Want to create your own health app? With an app template it’s much easier than you think. For example, if you want to create an app that lets you calculate calories, then check out the Calories Calculator template! Customize your app in any style you want without needing any particular coding or programming skills. Be creative and who knows, maybe your iOS or Android app will someday be in the top charts.

calculate calories

28Aug

Named after the phenomenon that is seen amongst the stars, app constellation is a term coined in a recent post by Fred Wilson, when describing the move we are seeing in the world of mobile apps. An app constellation is a collection of apps that share a single login, and instead of a company having one app with many features, they share these features through other apps, which makes up the constellation. Wilson explains ‘’Putting a ton of functionality into a single app is not the right way to do it on mobile. Having a constellation of mobile apps that all work tightly with each other seems to be the better way. And the leading mobile app companies are all headed in that direction now. Pay attention to this trend”.

The trend we are now seeing is that larger companies are distributing their apps in groups like Dropbox, Google Apple, Microsoft, Facebook and others. By logging into one of their apps, you consequently become logged into all the apps within the group, and users will find themselves spending more time on these apps, making it harder for them leave hence allowing these companies to dominate the market. Not only that, by promoting their apps across apps, they will be able to hold a lot of the users, which is especially great for Facebook as they have a large system of users. And, as Fred so beautifully describes, the dynamics are that the rich gets richer.

“Today, it often takes you a few steps to get to the part of an app that you’re interested in. You have to enter through the “front door” by tapping an icon on your device’s home screen, and then navigate within the app. With deep linking, you can go straight to the part of an app you care about,’’ writes Re/Code’s Liron Shapira. Deep Linking – a superglue that holds all the channels together, which allows users to move effortlessly between apps, either through your website, email, newsletter and social feeds. Not only does it allow users to move between apps part of the same constellations, it is also possible to do deep linking between apps that aren’t. As Fred says “this is a very big deal because it creates a web like experience on mobile and the fluidity of that experience is very engaging, further drawing users in”. Among the companies that adopted the mobile constellation we have Instagram, which recently launched two apps, Bolt and Hyperlapse Foursquare, which after an in-depth analysis released Swarm; and Facebook, which has 5 other apps related to its social network, including Facebook Messanger, Facebook Mentions, Facebook Pages Manager, Paper and Slingshot.

This change in the mobile ecosystem can be quite significant for an independent or a new app publisher. It may seem too hard to find strength in a market dominated by these larger companies, but they should not lose hope. We often see how a simple innovative idea can take the market by storm; all it takes is one good idea. To break into the market, you should develop your idea, release it and test it with real users. After that, keep developing updates depending on feedback, and this will dramatically improve the success of your app. Again, the world of apps is ever changing, and companies like Facebook and Google are always developing strategies to stay on top, and as the market matures, we will see a more sophisticated and advanced mobile interface.

28Aug

Recently Cowboy Ventures conducted a very interesting research on high school and college students to learn which apps are currently growing in popularity.  Among all, we have Notability at the first place, GroupMe at the second and 2048 at the third. After reading the research we decide to dedicate an entire post for each of the most loved apps. So, to discover each of them with us stay tuned. Today, we decided to start with an app dedicated to all of you that like to share all your life details with your friends. Which one? GroupMe!

Messaging has been an important part of our lives ever since the very advent of mobile phones, as the time went by, we found newer and better ways to chat with our friends and families from all the corners of the world. There are a huge number of messaging apps in the iOS and Android app store for this purpose, each one having its own special feature which distinguishes them from the flood of similar apps… or at least try to. We all know there are plenty of messaging apps, however, those apps specific for groups aren’t that great. Well that’s until now! This year we have a very welcome addition in the app store with an app that has to fulfil the latent needs of every individual who is even slightly interested in chatting in groups with friends.

groupme

GroupMe is an amazing messaging app which is specifically designed to make group chats both highly accessible to all kinds of mobile users and a great fun of an experience. GroupMe offers an amazingly designed interface which is very easy to use and makes the user feel like they know the app for decades only after a few minutes of use. The app not only feels good, but it also looks very good. Careful attention has been given to the iOS and Android app design, making it an absolute ideal for all.

The chatting experience is also very awesome. Users can create a number of chat rooms at once, categorizing each with different friends, topics of discussions, etc.  You never actually feel the restrictions of chatting in a group chat like in other platforms. By this I mean you are allowed to do anything you want in the group chat you are in. From attaching photos and videos to share with your group to sending locations, GroupMe never lets you feel like you are not on a one-on-one chat and gives all the options you would expect from an app that has perfected the group chatting experience.

My favourite thing about GroupMe is the diversity the app offers as to which platform it operates on. Well, in a simple way, you can gain access to the app from ANY phone you have. There is simply no limit to where the app can reach. This again makes GroupMe ideal for group chats among people that have different phones and OS.

There is no doubt that GroupMe is a perfect group messaging app and is sure to gain much stardom in the coming years. That being said, there is still much room for apps like GroupMe in the market. This presents an awesome opportunity for creative individuals to show off their talent and use it to create an app that makes group chatting both memorable and fun.

If you are interested in making an app like GroupMe, with Chupamobile app templates you can get a chance to explore your creativity. And don’t worry, you do not need any kind of programming or coding experience; here are some of the app templates you can find useful: Chatt Android app template, Whats Chat iOS, Chat iOS. chatt

27Aug

The cookie is dying as more and more people switch to mobile and app data for information. This social login vs. cookie data is a hot topic for all tech lovers around, and for those who have no idea, I will break it down slowly. Cookies are essentially bits of information or bits of ‘data’ that get sent from a website you’re visiting to your computer, which then get stored in your web browser. So, while you’re browsing away, looking at that video game you’ve always wanted, marketing experts are tracking the duration and quantity of your visits to that website and are storing information based on your interests, likes etc. Using this information they can then target specific adverts/pop-ups for you, and you’ve probably noticed it whilst browsing, when an advert pops up, an advert of something you actually want or have been looking at; it’s all been carefully targeted. But after years of relying on cookies for information, more users are now browsing on their phones, resulting in data from social logins being on the rise. Marketers have to devise new methods of collecting data, now that information from cookies is crumbling.

dogThis is where social login comes in to play. Let me explain what I mean by social login data. In simple terms, every time you use Facebook to login somewhere, or you’re downloading apps, tweeting, searching away on Google, well you’re using login data. Wherever you’re logged in, your data is being stored, such as websites visited, emails, numbers etc. I’m sure you’ve noticed it, especially when you want to make a quick purchase, or just sign up quickly, and you login through Facebook, and that dialogue box pops up to ask for your permission. Effectively, this is how your login data can turn into a goldmine of information for marketers.

For this reason the cookie is crumbling, well that and a few other reasons why more marketers are leaning towards social login data. Unlike cookies, login data tends to be more accurate and these social media companies that you login on, well they can advise ad-buyers on the most useful things to post. Other than being more accurate, it’s also more permanent, as it’s connected to one unique user, who would hardly ever change their login details.

dog2

In terms of reliability, the cookie was never actually valuable for live data. It generates information that is built on past data without any context, so companies could only see what you had done at a certain point in time. This would then lead to you being bombarded with ads for something you may have already brought or something you’ve lost interest in. Another bonus point for social login data is that you’re more than likely to have logged into these companies on all your devices, meaning more information generated for marketers to use. Andrew Shebbeare founder of Digital agency Essence says “A competitive advantage will emerge for those with logged-in user bases,” and as a result, companies such as Google and Facebook are heading for “domination of the data market”.

There are, however, other options to gain consumer credibility that are available, one of which is a fingerprinting device, which can send various types and amounts of data to companies, though these are still not reflective of true human behavior. It’s for these reasons the future is strong for social login data. It’s now becoming a standard for marketers to shift gaining consumer insights from cookies and turn towards data that is more reliable, accurate, and long lasting; the pinnacle of social media.

27Aug

App developers, appreneurs, app publishers and anyone looking to get in on the app game face some serious challenges. Many of these challenges come from them thinking that if they build it, the downloads, users and revenue will come on their own. Well, let me put it to you straight. Just building it means nothing. I know, the truth hurts. Take a look out there in app land. See the thousands of apps launched every month on the different app stores. It boils down to the question: why should anyone care about your app to even download it?

marketingApp development, while it can be costly and time consuming, isn’t even half the battle. In fact, just getting users to download it, takes a lot of app marketing energy and sometimes even a lot of money. Just take a look at the app retention rates out there with regards to active users. How many people after downloading an app use it more than once? How many have even gone so far as deleting it entirely from their mobile device?

You need to put more time into app marketing from day one, so not only should people download it and use it once, but keep using it again and again and again. App marketing needs to be constant and marketers must always be seeking new ways to market it among their target audience.

App Store Optimization

ASO, SEO for apps, describes the process that appreneurs and app publishers use to raise the visibility of their projects on the App Stores, such as Apple’s iTunes and Google Play. If you want to rank high in the charts and drive downloads, you better optimize your apps according to ASO principles. App store search is the starting point for most app users.

Your optimization process must start by searching for competitive keywords in your app’s space. You use the strongest ranked keywords in your app’s title and occasionally rotate them within your app’s description. You can find great app marketing tools that can help with find the right keywords. We will soon give you more advices for the ASO optimization.

Online PR

Another place you want to focus your app marketing efforts, is with influencers in the space where your app is related to. If it’s in the online shopping sale space, connect with writers and bloggers who talk about such things as the best places to go to shop for the holidays. Tell them that your app will help them find the best places to shop based on what others are finding. If you can find someone to bite and to write a post on a high traffic blog, then you might be able to drive downloads and if you keep the gas pedal on your app marketing PR drive, they might just keep using it. With the right app monetization strategy, you might just hit the app jackpot.

These are just a few of the things you can do in the course of app marketing and they can be quite time consuming. But, that’s when you have to concentrate your efforts. If you build a great app, you have to market market market!

So, what about all the time you spend for development you ask. If I should spend all my time  on app marketing, how can I make a quality app?

The secret is revealed

After all of this you will be wondering how to develop an app and which is the easiest and cheapest way to do it. The answer is simple. With Chupamobile you can save up to 90% of your time and money. You can choose, among thousands of app templates, the one that best fits your requirements and then customize it to your preference. From a basic app template you can create something totally different and tailor-made. If you don’t have the skills to do the customization, our team of developers will do it for you and a dedicated project manager will run the entire process with you. Now that your app is ready, all you have to do is focus on making profit with an appropriate market strategy, just like we taught you.

27Aug

Today with us we have Shivam Gupta! Who is he? We’re sure you already know him as ‘Shivam’, one of our youngest developers and creator of ‘Food Run. His super fun game became a great hit and reached #9 in the “Top New Free” in the Adventure Category in India. Do you want to know more about Shivam and his successful app? Keep reading.

foodrun

Chupamobile: Hi Shivam! We are glad to have you here! Can you please describe yourself to the community, what kind of “developer” are you?

Shivam: I am an independent developer. I started making small games in PowerPoint when I was 11 and continued creating full fledged graphic games for mobile and PC. My most successful game was ‘Terror Attack: Project Fateh’ which was created as a tribute to the people who lost their lives in the 26/11 in the Mumbai terror attacks. Tens of thousands of people downloaded it and it got featured in numerous tech magazines and newspapers. It also won the “Best Overall Game in India” award by NASSCOM Intel LevelUp in 2010. My current game ‘Food Run’ aims to promote healthy eating and reduce child obesity. Eating junk food in the game will make you fat and unhealthy while eating healthy will make you fit and strong. Food Run reached #9 in Top New Free games chart in Adventure category in India.

C:  The message you are trying to deliver is amazing! Why did you choose Android to develop your apps?

S: I chose Android mostly because of its exponential growth rate. In 2012, Android became a real competitor to iOS. In emerging markets like India, Android is the king. My strategy is to first get a game or app popular on one platform and then make it available for other platforms. This decreases the marketing efforts as you’ll acquire some users instantly.

C: Sounds great! As an indie dev, do you think you have a chance in front of big agencies? Why?

S: The good thing about Google Play and Apple AppStore is that it gives independent developers an opportunity to stand up courageously against the big companies. The Flappy Birds mania has given hope to many independent developers – including me. It signaled that simple games with simple graphics can be successful too. It is tough to stand up against the big guns but it is not impossible.

C: In your opinion, how can mobile apps serve the user needs – do you have any example?

S: Mobile apps can serve the user’s needs in multiple ways, from reminding you to buy the grocery, to holding live conferences. My favorite innovative app is a sleep timer app that tracks your sleeping performance and wakes you up exactly when you end your sleep cycle making sure that you are awake feeling fresh instead of feeling lethargic.

C: As we can see, big social networks like Facebook or Foursquare decided to split their service in different applications, do you think it is better to get a multi-function app or an app for every use? Why?

S: I don’t believe in a multi-fuction app, especially if a small company is creating it. I think you should focus on solving one problem as perfectly as possible. You can, of course, increase the depth of the function by adding more sub-functions but creating hundred different functions just bloats an app in the early phase. Facebook is a different story because it is a huge corporation today, but even Facebook, in it’s early days, focused on one thing- connecting people of one university.

C: For you what is the phone of the future?

S: We always see progress in hardware specifications of phones but not much in batteries. I think a huge innovation is needed to create a watershed event for mobile phone’s batteries. A phone of the future would last atleast 3 days, has the top most hardware configuration and excellent at augmented reality. The phone of the future will be able to project images in the real world and read your mind. And most importantly, the phone of the future will blur the line of virtual and reality. A company named ‘Emotiv’ is already on its way to make brainwave reading possible to control machines.

C:  That would be interesting. But what about your work? How do you think it will evolve in the next few years? Are you thinking about making applications for the different wearable devices that are coming?

S: Creating apps for Google Glass is a huge opportunity right now as there isn’t a lot of competition. The same goes for new wearables. I have decided to start creating apps for wearables and other new technologies.

C: What do you think about the wearable technology? Success or fail? Why?

S: Definitely a success. With the demand of products like FitBit, smart watch increasing, I think wearable technology is not going to fail. Actually, I teamed up with a few entrepreneurs, engineers and medical experts around the world a few months ago, during a Stanford University online course to create a wearable band that can help you meditate. I think there is a huge opportunity in the wearable technology field as the market for it keeps growing. Wearable technologies are definitely the future.

C: When you were a child how did you imagine the world would be? Are you happily surprised or disappointed? Why?

S: I never imagined I would see a world progressing at such an exponential rate. I am happily surprised by the speed at which technology progresses. What we would think was part of a sci-fi movie a decade ago, today is reality

C:  You’re right. What about your next app?

S: Even though games are the most profitable type of apps, I am shifting my focus from games to apps because I want to help shape the future. I want to make this world a better place by solving real world problems and I think apps are the way to go. I can’t say much about my next app but do check out my website http://shivam.me to be the first to know.

C: We’re happy for you! Thanks so much for being with us ;)

S: It was great talking to you! :)

26Aug

Remember when at the beginning of this month Instagram came up with Bolt? Apparently it’s only the beginning of a series of releases. The photo sharing social network announced the imminent launch of Hyperlapse, an app that allows you to create time-lapse videos using just your smartphone camera.

hyperlapse

Today at 10am PST, Instagram will reveal its new app. With the use of a smart algorithm process, the app enables to shoot short time-lapse videos in an incredibly easy way. All the iPhone users will be able to create professional looking videos without the necessity to buy expensive equipments like Steadycams, tripods or $15,000 tracking rig.

The app will be available for free for all iOS users. The company hopes to launch soon an Android version as well, but unfortunately, it’s more complicated than you may think as Android phones will need changes to the camera and gyroscope APIs.

Initially the company wanted to incorporate the feature into its existing app but later on, they realized this would have kept secret a great function to all those that were really excited to try it. Since a short video option is already available on the platform, the average Instagram users, in fact, might not even be so thrilled about the new feature.

Who came up with the idea? For that we have to thank Thomas Dimson, an Instagram employer that works on the company’s data. During an interview with Wired, Dimson, said that the inspiration for the app came from the 1992 movie Baraka. During his senior year he watched the movie, that was suggested to him by a friend, and ever since he had this idea on the back of his mind.  He developed the app with Alex Kaprenko, a college friend who created the first-ever image stabilization technology for smartphone videos.

This app is really a great innovation. If you are expecting a lot of filters you’ll be disappointed, this isn’t that kind of app. The only ‘filter’ you will find is the speed of playback. Hyperlapse focuses on simplicity, and if you’re a photo geek, you’ll love it.

We are so excited for its release and look forward to test it. Let us know what you think about Instagram’s new app, do you like it or you are more a regular filter-app kind of person?