No matter how you cut it, the numbers paint a very clear and obvious picture – simply creating an app will not ensure that it makes it. Apps are being launched at an insane rate while the number of people who actually download and install new apps is not exactly a significant one. On top of all this, a relatively large percentage of people do not open an app a single time once they download it. We wrote about this more extensively in a recent article.
One of the ways in which an app developer can promote their Chupamobile-developed app is by engaging in some content marketing. But what exactly is content marketing, why it makes sense for app developers and how can one get started?