Chupamobile Blog

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No matter how you cut it, the numbers paint a very clear and obvious picture – simply creating an app will not ensure that it makes it.  Apps are being launched at an insane rate while the number of people who actually download and install new apps is not exactly a significant one. On top of all this, a relatively large percentage of people do not open an app a single time once they download it. We wrote about this more extensively in a recent article.

One of the ways in which an app developer can promote their Chupamobile-developed app is by engaging in some content marketing. But what exactly is content marketing, why it makes sense for app developers and how can one get started?

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Imagine you want to launch a great app with the lowest cost possible, and you want to do it fast. Where do you start? First, you need an app that’s fun and useful. You could get an app or game template and start right off, or code a simple one yourself with one of the accessible development engines in the market, Cocos2d-x or Unity for instance. Then, you need the infrastructure required to run your app profitably, which means integrating ads, social, purchases, and so on.

Having a good-looking app is just the beginning

In order to become sustainable, your app must engage the audience to form a long lasting relationship, especially if yours is a free to download game. You know how difficult gaining users is, but what’s even harder is to keep them using your app. If you aren’t new to the mobile industry this doesn’t come as a surprise.

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While the number of apps just surpassed 3M (combined iOS and Android), 93% of mobile apps are downloaded for free. But sadly, only a handful of free apps actually make enough money to sustain a business. Well, most paid apps do not find enough users to sustain a business either. Offering a mix of both worlds (partly paid and partly free), however, can give you a better chance to succeed.  This also cannot guarantee success. Besides subscription numbers, there are too many other things that can contribute to make your app a hit or flop.

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Developing an app is not an easy task, even if you do the smart thing and work with Chupamobile to simplify the process and concentrate on what is really important. Just as difficult as it is to develop an app, it is equally difficult to promote it the right way.

Quite simply put, the numbers are stacked against the developers. For instance, back in late 2014, comScore released a report for the U.S., pointing out, among other things, that the average number of apps a smartphone user in America downloads per month is 0. As in zero. This might have changed somewhat since then, but it is far more likely that things are not looking that great for app developers today.

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Sometimes even after researching your target audience, you still feel there is a disconnect between your product and your audience on social media. You might feel your app is ready, but marketing your app is crucial. And many developers fail to crack the code in this regard.

Many marketers are at loss to explain how mobile advertising (like in-app ads) would work with their app. If you have a minimal budget and limited resources, it is even more essential to take advantage of the benefits of social media.

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Current mobile app conditions make the decision to start paid app user acquisition absolutely non-trivial. Seven years since its inception, the mobile app ecosystem has matured. The fact that there are 3M+ combined iOS and Android apps can feel like a Mount Everest that you, as a mobile app developer, have to climb. One of the questions you may have at this moment is this: in what circumstances should I use paid user acquisition for my app? You have certain marketing budget allocated and, of course, you don’t want to waste it. The following six cases don’t cover all thesituations where you could use paid user acquisition, but I believe it covers the most significant ones.

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Multi-language support is built into Android, so don’t lose international customers by only addressing English speakers. Translating your interface improves your app’s user experience for non-English speakers and will help you reach a broader audience. This walkthrough guides you through the steps necessary to add a new language version to your Android App in Android Studio, the official IDE for Android Apps.

In this guide, we assume that you have already created your Android App and are trying to release it in another language.

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As it turns out, those cliché posters you see are right: “Be yourself and good things will happen.” At least it’s true in the mobile app market these days.

Instead of improving on the same common formula, try creating something completely different. Creating apps that are ingeniously different and uniquely creative can be a game changer. With 2015 ending soon, it’s time to implement some strategies to make 2016 your best year yet!

Why does focusing on creating something different have an advantage over always being better?

The short answer is, more times than not, trying to become better than your competition is more expensive than being different. Being different for the right reasons evens the playing field and connects with the aspect of human nature that wants to be trendy. The app world is a unique marketplace where the indie developer can actually compete with huge gaming studios, often with more profitability and creative opportunities. The big studios may have more resources, but with  more resources usually comes more red tape. Large overhead and constant pressure to produce similarly themed apps that are congruent with the company’s brand can kill great ideas. It can also slow down reaction time to market trends in the app stores. A smaller game studio or indie developer has fewer restrictions and more room to grow ideas faster and naturally. In the instantaneous world of social media, even the smallest ideas can become overnight successes.

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When you come up with an idea for an app, you think about people who’ll be using your app. It is rare to  develop an app for a bank or other business (for example), when you more or less know how many people will be using it. In most cases, you just don’t know how many people will become your app user base. But what you do know is that you need to grow that number over time. Because to have a profitable  app business, you need to  aim to increase both  profit from your existing user base and the number of  users.

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Most developers are always looking for ways to make money off their apps. Sure, there’s always the option of creating a paid app, or using in-app purchases for additional content or other resources. The problem is, you have to get the downloads and convince consumers to spend their hard-earned money on what you have to offer. It can be done, though, if you follow these five simple steps to monetize your app.

Step 1: Get downloads for your app

The first and most vital step is to get people to know about and download your app. Using a Facebook Mobile Ads Campaign is a terrific way to pull this off. By way of example, I ran such a campaign for one of my apps recently. As a result of that campaign, I was able to achieve 250,000 installs, and collect more than 45,000 email subscribers using Lead Layer.

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