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Category : ASO

22Dec

Six Ways to Improve Your App User Acquisition

Idea+People=App

When you come up with an idea for an app, you think about people who’ll be using your app. It is rare to  develop an app for a bank or other business (for example), when you more or less know how many people will be using it. In most cases, you just don’t know how many people will become your app user base. But what you do know is that you need to grow that number over time. Because to have a profitable  app business, you need to  aim to increase both  profit from your existing user base and the number of  users.

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30Sep

What’s New in ASO for iOS 9

There are over 1,500,000 apps listed so far on the App Store, and that number keeps growing month after month. Getting apps indexed is not only a problem of visibility for the app publishers, who try new and more sophisticated methods to climb the charts, but also for the Apple App Store itself, which must index apps properly in order to make the best suggestions to each user.

There are over 1,500,000 apps listed so far on the App Store >> Click to tweet

Apple has been working on a big improvement in this area, a new method for indexing deeper content within apps. Until now, the only content accessible to crawlers were app titles, keywords and reviews. The new app indexing reaches deeper content inside the app code that used to be inaccessible, and the web content included in the marketing or support app webpage submitted with the app manifest.

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14May

How to Write a Best-Selling Mobile App Description

Even if you have developed an amazing mobile app, nobody will buy it if you do not market it in the right way. There are a number of different ways to boost sales of your mobile app, but one of the most important is to write the right description in the app store. These descriptions may be the only opportunity you get to reach out to potential buyers, so you need to make them count. Use these simple tips to write a best-selling description for your mobile app.

Identify your unique selling point in the short description

What is your app’s USP? What is unique about your app when compared to any other on the market? Your short description in iTunes or Google Play must explain this in one sentence. Think of this as your tag line. It should be a concise, exciting statement that immediately commands the attention of your buyers. The short description may not be what sells the app, but it should be what makes your customers want to know more.

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04Dec

The ROI Of App Store Optimization

This is a very close topic to me: the idea behind Return On Investment (ROI) for ASO.

The reason why I chose this topic is a bit personal. One week ago I was targeted by an online troll questioning the “REAL” value of ASO if ASO can’t take an app to the top.

It was a valid point, but unfortunately the way it was delivered came packed as an attack.

The attack questioned why ASO consultants, ASO experts or evangelists (like me) do not have apps in the top position of the app store.

This is not only a typical question, but is evident of how immature the app industry is, and the ignorance that has flooded developers and publishers regarding the reality behind App Store Optimization.

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04Dec

10 Best Posts Of The Month You Should Not Miss

November passed by so quickly,  and as we prepare to say goodbye to this 2014 let’s find out what has been happening during the last month in the app world. Here are the 10 best posts of November.

6 Golden Rules Every iOS Developer Should Know

Each day, more and more developers are getting into mobile development as it represents a future proof field for them. And they are completely true. 2 billion smartphone users are expected by 2015 and 83% of the internet usage will come from mobile devices. I think that says it all. And that is why you need to know the 6 golden rules that every iOS developer should have in mind when developing an app.

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27Nov

ASO For Reskinners – Easier Than You Think

I have been doing ASO for 2 years and every month I face the same questions from many developers. The main question seems to be the wrong question: how do I choose the right code for ASO purposes? This question never has a straight answer because choosing the code should never be the first step in the process of ASO for reskinners. Reskinners have great advantages against normal indie developers.

The world is their oyster, they can choose any range of codes in different platform to reskin… and their only task is to find that niche, find that angle. Know your angle, know your niche and then finding an app code that can adapt to your needs is not so difficult. The problem is where we over complicate and we saturate our brain with theories, strategies and we forget that ASO is like any normal market research process: simple by nature.

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20Nov

ASO For iOS Or Android: Where Should You Start From?

The chicken and the egg dilemma

Before you disregard this post because you don’t have an app in the 2 platforms, read carefully my little grasshopper, because if you find out what came first: the chicken or the egg… I bet you can cook the most delicious app omelette.

Now that I have your attention let’s move on to understanding why it’s important to consider on which platform you should do ASO for first.

Before we start with the considerations we need to refresh our understanding of the differences between the two app stores regarding how their algorithms work.

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13Nov

Understanding ASO As A Powerful Market Research Process In 5 Steps

ASO guru Gabriel Machuret will be writing a series of super interesting posts here on Chupamobile. Enjoy the reading and stay tuned for the next one!

We tend not to talk about failures. Failures are the preliminary steps before success. Think of NASA. How many rockets have crashed? How many explosions and failed attempts were there before that memorable day where Neil Armstrong first stepped on the moon?

So it’s basically impossible to succeed on the first try, and even mega corporations have epic failures. Apple has failed, Sony has failed, Microsoft has failed. But failure takes us closer to understanding what the market really wants.

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  • FILLED UNDER: ASO
30Oct

ASO Marketing Strategy: A Step-By-Step Process To Choose Your Keywords Correctly

Are you wondering how to carry out your own ASO marketing strategy? Here, you will find a clear step-by-step process to carry out your ASO and aim for results. The purpose of this article is to give you a practical guide to perform your ASO marketing strategy. Keep an eye on our blog for more ASO articles and tips.

ASO – App Store Optimizationis a fundamental marketing strategy to maximize the exposure of your app on the Apple Store and Google Play Store. Through research and analysis, and adopting your creativity and experience, you will optimize your keywords in order to improve your positioning in the search results. Without ASO, your promotional app activity is incomplete.

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01Jul

An Introduction To ASO, The SEO For Apps

By now, many of you have already heard the term SEO (Search Engine Optimization). An overwhelming number of you may have a solid understanding of what SEO means. While SEO strengthens and optimizes your ranking in Google and the other search engines, App Store Optimization… What? You got it. It optimizes your app’s presence in the App stores. You can call them not too distant cousins, I guess.

Just like you have the various elements within SEO such as header, subtitle, and body, you have elements such as your app icon, a good app description, and app screenshots that strengthen your app store presence. Both the Google Play Store and Apple App Store have a different set of specific best practices for ASO, but for the most part, they are the same.

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  • FILLED UNDER: ASO