Chupamobile Blog

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Category : App monetization

15Jun

Find the best mobile Ad Networks for your App

With so many mobile ad networks available in the market, selecting the right option for your app may not always be an easy task.

Although it may be tempting to find a unanimous response to the question “what is the best mobile ad network out there?”, keep in mind that there is no such thing. The reason certain ad networks claim to be better than others is their specific abilities of serving the right ads to the right people at the right time. Nonetheless, different ad networks will work better with certain types or app, depending on their structure, traffic and target audience.

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09Jun

How do free apps make money? Choose the perfect monetization strategy for your app!

Free apps do make money! This is something that we should bear in mind. The right question is: how do they make money?

Recently, two companies specialized in mobile app revenue and intelligence have joined forces in a thorough study of the app industry economy, analyzing data produced directly by the app stores. Their research has revealed some fascinating figures regarding developers’ earnings, which can shed some light on market tendencies and monetization strategies. Here are some interesting finds:

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10Feb

Mobile App Monetization: Seven Time-Tested Strategies

While the number of apps just surpassed 3M (combined iOS and Android), 93% of mobile apps are downloaded for free. But sadly, only a handful of free apps actually make enough money to sustain a business. Well, most paid apps do not find enough users to sustain a business either. Offering a mix of both worlds (partly paid and partly free), however, can give you a better chance to succeed.  This also cannot guarantee success. Besides subscription numbers, there are too many other things that can contribute to make your app a hit or flop.

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13Jan

Six Reasons to Start Paying for User Acquisition

Current mobile app conditions make the decision to start paid app user acquisition absolutely non-trivial. Seven years since its inception, the mobile app ecosystem has matured. The fact that there are 3M+ combined iOS and Android apps can feel like a Mount Everest that you, as a mobile app developer, have to climb. One of the questions you may have at this moment is this: in what circumstances should I use paid user acquisition for my app? You have certain marketing budget allocated and, of course, you don’t want to waste it. The following six cases don’t cover all thesituations where you could use paid user acquisition, but I believe it covers the most significant ones.

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16Dec

Five Easy Steps to Monetize Your App

Most developers are always looking for ways to make money off their apps. Sure, there’s always the option of creating a paid app, or using in-app purchases for additional content or other resources. The problem is, you have to get the downloads and convince consumers to spend their hard-earned money on what you have to offer. It can be done, though, if you follow these five simple steps to monetize your app.

Step 1: Get downloads for your app

The first and most vital step is to get people to know about and download your app. Using a Facebook Mobile Ads Campaign is a terrific way to pull this off. By way of example, I ran such a campaign for one of my apps recently. As a result of that campaign, I was able to achieve 250,000 installs, and collect more than 45,000 email subscribers using Lead Layer.

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11Nov

Five Metrics to Help You Know if Your App is Ready to Scale

To scale or not to scale—that is the question!

There is a moment during the life cycle of a mobile app when it’s ready to be scaled up. How do you know when that moment has arrived? How do you know when it’s time to invest in your app and toward the next level? Every app has different goals, and hence there are different benchmarks app owners should measure to evaluate its performance; however, there are five universal metrics you should consider as you decide whether to scale your app or not.

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27Oct

3 Easy Ways to Monetize Messaging Apps

Communication is an ever-changing process, especially when it comes to mobile messaging apps.

Remember when we used texting? It’s no longer a thing, and if you want to make Millennials or Generation Z laugh, tell them about it. What is really on a roll these days is messaging. And messaging apps are actually overtaking social media as the primary way we communicate online

Because these two generations are about to become customers (or they already are), we should focus on reaching them.

Messaging Apps Are Overtaking Texting

Since the fall of texting, a large number of chat apps have emerged, and the fact is that we rarely use just one of them.

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14Oct

Interview: How this Indie Game Studio Earned $10K in 48 Hours

Over $10k in only 48 hours. This is the amount Duc Nguyen and his team made using Chupamobile. The revenue was generated by a single product, Farm Business, a casual game similar to the hit Farmville. This was the first app template listed on Chupamobile by this company. They have now published more top-quality game templates on our marketplace and plan to release a bunch of new titles in the following weeks.

SunNet, which has over 300 titles published on the app stores and almost 10 million users, is working on a new hit, a third person shooting game. Duc says they will use the earnings generated through Chupamobile to partially fund this upcoming game that is still under development. Could Chupamobile be the next Kickstarter for indie game studios?

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17Sep

6 Ways for Indie Game Devs to Innovate their Way into the Top Chart

The brutal truth about being successful in today’s mobile gaming is that if you don’t have money, you’ll have a hard time making money. Money revolves around the rich, fleas revolve around the poor, goes the saying (or at least something along those lines), which is why big game studios, capable of pouring huge amounts of cash to advertise a project will eat up the little studio trying to squeeze its way to the top of the charts. That doesn’t mean the small studio can’t make it in the capitalistic jungle, it’ll just have to change strategy a bit. Indie development teams can’t fight with big game studios on their ground. Their only chance for meaningful success depends on their ability to innovate not on user acquisition, but rather on core game design and alternative marketing tactics. Here are, from my perspective, six aspects of mobile game development where indie game developers can beat the big guys on the premise of innovation:

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21Aug

The Most Effective Mobile Ads: Rewarded Ads

The mobile advertising ecosystem has officially embraced the Rewarded Ad Unit. These ad units have exhibited great success, with users happily engaging with them in exchange for virtual goods and developers experiencing a significant rise in ad revenue. Now that everyone wants to jump on the gravy boat–developers must learn how they can maximize engagement and profit with Rewarded Ad units like the Offerwall and Mobile Video.

“The mobile advertising ecosystem has officially embraced the Rewarded Ad Unit” >> Click to tweet

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