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Average App Category Conversion Rate: 6M Users Analyzed to Discover Category Benchmarks for Install Rate

“What is a good conversion rate for my application?”

This is a question app marketers ask themselves each time they consider optimizing their app’s performance. Everyone wants to know how conversion rate—the percentage of people who finally install the app after visiting the app’s page within the store—compares to the average rate of the competition. After tracking app store page views and conversion for over 6 million users, the app store A/B testing platform SplitMetrics is sharing conversion rate benchmarks for categories. This allows you to get an idea of how apps within different categories perform. The data across seven categories provides an accurate starting point for optimization.

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