It’s official. Pokémon Go has taken the world by storm! Since its launch on July 6th, the game that combines geo location and augmented reality has already become a cultural phenomenon.
Originally launched in 1996, Pokémon was a huge hit twenty years ago. Now, millenials who lived the first Pokémon craze are enjoying the nostalgia for the original game and going crazy over the mobile version.
Pokémon Go invites its users to travel between the real and virtual worlds to catch as many Pokémon as they can. Unlike previous top mobile games, users need to travel around their neighborhood in order to play. Don’t be alarmed if you run into groups of gamers viciously staring at their phones in the nearest Pokéstop. After all, they just gotta catch ‘em all!
Here are some impressive records broken by Pokémon Go so far.
1. Daily active users
Pokémon Go has achieved the jaw-dropping number of 21 million daily active users. This number considers users in the US only, and less than 10 days after the game’s initial launch.
The previous record belonged to Candy Crush Saga, when they reached 20 million daily users back in 2013.
The app has achieved the whopping revenue of $1.6mi per day, considering only Apple users in the United States.
It is estimated that six days after its launch, Pokémon Go has generated $14mi across mobile platforms. For means of comparison, that amount is the total revenue of top game Monument Valley since its launch in 2014.
3. User engagement
Perhaps one of the most significant records broken by Pokémon Go is their user engagement numbers. Users spend an average of 43 minutes playing the game per day. This means more than the average time spent on Whatsapp, Instagram and Snapchat!
4. Most searched word
The word Pokémon is now officially more searched on Google than the word porn.
The term “porn” is held as a reference for continuously topping online searches and not many words manage to beat it.
5. AppStore Chart
Pokémon Go managed to climb Apple’s top chart and arrived at the number one spot in less than 24 hours.
6. Android user penetration level
The game was installed in 5.16% of all Android devices in the US only 2 days after its release date. That number doubled to 10.81% just 2 days later. As reference, top games such as Clash Royale and Slither.io are installed in 1.67% and 0.84% of Android devices respectively.
7. Number of downloads and revenue
Pokémon Go has managed to combine two aspects that rarely go together. Games that monetize exceptionally well don’t usually drive massive download numbers. Apps such as Games of War and Mobile Strike that have achieved the mark of generating $1bi per year, are never among the 10 most downloaded games. Pokémon succeeded in achieving incredibly high numbers both in downloads and revenue.
8. Stock jump
As a consequence of the game’s success, Nintendo’s stocks sky rocketed in the past week.
Pokémon Go’s launch has managed to boost Nintendo’s stock price by 25 percent, adding a total of $7.5 billion to the company’s market value. That is the biggest jump in shares for the company since 1983.
9. User anticipation
After the app’s launch in the US, Australia and New Zealand, users from other parts of the world were eager to join the fun. Outside the countries where the app was officially available, many users opted to download the Pokémon Go apk, bypassing the official app store and anticipating the game’s official release date. Since the app’s launch, traffic to apkmirror.com has exploded, increasing from just over 600,000 visits on July 5th to over 4 million visits on the next day.
10. Side effects
This one is not really a record, but the Pokémon effect has surely caused some changes in behavior. Besides the hazardous consequences of the Pokémon craze, such as the story of a user who fell into a lake and that of a gamer who actually found a dead body while searching for Pokémon, some users are creatively sharing their own view of the cultural phenomenon.
Mom Dena Blizzard, for instance, launched the hilarious video that shows her playing the game “Chardonnay Go”. Using the same functionality of the original game, Dena travels through her neighborhood trying to find the nearest glass of wine. Now that’s a great reskin idea!
It is undeniable that Pokémon Go has caused a huge impact in the mobile game scenery since its launch. Let’s stay tuned to see which strategies will be used to maintain users interested in the long term. Have you gotten the chance to play it yet? Share your experience with our community.
Make you own Pokémon Go-style App with Catch Them! A fun, single player game template that uses geolocation to collect creatures along the way. See here!