A constellation of factors make an app successful. But user experience (UX) holds the 1° position of most influential factor. The vast majority of popular apps offer unmistakably great UX.
UX is not an element that can be chosen from various ready-made options. Here are 8 highly effective and time-honored steps to build an app with a UX design that results in increased user engagement and conversion.
Know your audience
Have you researched your target audience? Are you confident that you know the diverse user persona destined to use your app? Knowing your audience is the first step any app developer should consider, and it should be done long before the UX design sketch begins. You should create several user personas from the target market segment your app is addressing, and try to make a UX strategy that meets their expectations.
Decide on the information architecture
The obvious second step in the design process has to address the app environment. You have to decide on the information architecture that can help you optimize functional output according to evolving user demands. Is your information architecture scalable? Does it meet user expectations? Does it correspond to the strategic roadmap for your app? You need to answer these questions at this point in the process.
Use the latest and most relevant UI design features
In an UX design strategy, UI is the most important piece. It helps make a good first impression, and it quickly orients users within the app There are several elements that you need to address, including diverse screen sizes, layout design, typography, and button sizes. While UI elements get a boost with every new iOS and Android update, using the new, relevant features will be crucial to get an updated look.
Emotional design with colors
Colors are more emotional in nature than any of the other elements in UX design. Colors can quickly garner a favorable emotional response if they are used correctly. While some colors garner favorable reactions from target users, others can create a dull impression. The response to colors varies based on demographic characteristics, ethnicity, age group, and region. Bright colors are more youthful and energetic, dark colors are more somber and thoughtful, and neutral colors are more flexible.
Less is still more
We know the power of less in design already. Minimalist UI with less clutter and a lot of negative space will attract attention for years to come. Minimalist design is also preferred because it is functionally superior and easy to use. You have more opportunities to create a good first impression, offer easy access to features and functions, and allow smooth navigation with such a UI design.
By offering only what is necessary, you create fewer distractions for the user, and that significantly enhances your chances of conversion. Clutter free design in ecommerce sites helps with a faster checkout process and easier browsing. It allows users to do what they want in the least amount of time.
In a minimalist design, a registration form should have the bare minimum number of fields. The CTA buttons should have a lot of space around them and be eye-catching, prominent, and big enough to finger tap. Fewer elements will also help optimize page loading speed.
Mobile focus is still the focus
It is already an accepted truth that all websites need to be optimized for mobile. Mobile friendly design is no longer the standard; increasingly, users are demanding a mobile first focus in the design process. In a mobile focused design, the first impression often remains the deciding factor for user engagement and retention. Make sure that the onboarding experience with your app UX is really impressive.
Your app onboarding experience must convey the value of the app and explain how users can get things done the way they want. Setting the right expectations and meeting them correctly are the two crucial aspects of a good onboarding experience. Many UX designers prefer progressive onboarding, a strategy which can offer a great experience if used in an interactive and engaging way.
UX personalization is getting the upper hand over customization
There was a time not long ago when we saw websites offering custom themes to be used according to the user’s preference. Such custom effects are incorporated mainly through browser cookies. But this kind of customization hast always been limited, because customization was based on a limited number of options to choose from. In most cases you had to be content with the choices supported by the browser cookies.
Now web services and mobile apps have moved more toward personalization, which is basically an individual, specific approach for addressing preferences. Personalized effects are not finite choices, but instead they represent a wide variety of mix-and-match elements. By knowing user behavior from past visits or use patterns, preferences are addressed with look, feel, and actions. For example, an individual can set personalized notifications when certain products arrive in the store and can set the timing, dates, and other preferences for the notification message.
Have a strategy for UX metrics evaluation
With an array of sophisticated analytics tools, you can now evaluate a variety of UX metrics and evolving user appreciation. Often, these metrics and insights drawn from quantitative data regarding usability and flaws can offer the right picture of where you are lagging behind and need to improve. You can have a wide array of sophisticated analytics tools in your arsenal including session data, user recordings, and touch heatmaps.
Mobile app developers today need to focus on a combination of factors to build an app with a great UX. From UI design to loading speed to navigation to tappable CTA buttons, there are a lot of things to consider for a UX design. For all these factors, you need to take the right step at the right time.
Juned Ghanchi manages online marketing at IndianAppDevelopers, a real time mobile application development company. Juned specializes in social media content marketing, community engagement, and lead generation strategy.
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