By now, many of you have already heard the term SEO (Search Engine Optimization). An overwhelming number of you may have a solid understanding of what SEO means. While SEO strengthens and optimizes your ranking in Google and the other search engines, App Store Optimization… What? You got it. It optimizes your app’s presence in the App stores. You can call them not too distant cousins, I guess.
Just like you have the various elements within SEO such as header, subtitle, and body, you have elements such as your app icon, a good app description, and app screenshots that strengthen your app store presence. Both the Google Play Store and Apple App Store have a different set of specific best practices for ASO, but for the most part, they are the same.
With literally millions of apps in the app store, you really want to make your app stand out. Sure, if you have a budget you can run a burst campaign or do one of the many forms of paid promotion. But, in addition to being a key part of app marketing, ASO can help your app gain big on the app stores.
Getting your App Found
It is becoming increasingly difficult in having your app found. The competition is fierce, but you shouldn’t let that dissuade you from putting some time in. If you do put some effort into constantly adjusting and monitoring your success in the app store, it could pay off huge.
Let’s take a look at a few of the most important elements you should pay attention to, in your ASO efforts.
Just like optimizing your content with keywords, you need to choose the keywords that will push your app to the top of the app store ranks. What’s more is that you should do it in the language of your target audience(s). A good app store description depends heavily on the keywords you find while researching the keywords people use to find an app like yours. You can call it App Store SEO.
Researching keywords includes the keywords that your competitors are using as well. A great tool like Sensor Tower for example, empowers you to track keyword rankings for your competitors’ apps as well as your own.
App Description and Title
Not only is it important to have your app description contain the keywords you have found, but also a title with the strongest keywords is important. Writing a message that is catchy and clear, and sticks out in your visitor’s mind is key. You want users to read your app description while checking out your colorful and clear app icon, app screenshots, and get inspired to download your app.
You should be encouraging users to submit reviews about your app. This is a great feature in the app stores and it is sorted according to the level of satisfaction. This is a great place for all you app marketers, developers and appreneurs to see what others are saying about your app. It will also allow you to take this information and refine your app as needed.
App Store Optimization takes some effort, but is well worth it. It needs to be monitored and optimized with determination and enthusiasm. ASO calls for non-stop monitoring to gauge the effectiveness of and adjusting the keywords that are not performing well and will help in ranking your app. It is more than just a good app description. This goes for the Apple store and the Google Play Store. Wishing you a happy and successful optimization experience!!