Do you like to eat organic food? I bet you do; who wouldn’t? Human beings lean towards things that are natural. I bet this person on the photo prefers real coffee to caffeine free substitute. So you would think that, if she needs an app to solve a particular problem, she would go with a natural way to discover it: searching on the App Store, right? And you would be absolutely correct!
The whole set of app marketing techniques can be split into two groups—organic and paid ones. So while she’s drinking her Starbucks coffee, let’s explore the organic techniques that are essential to success.