Chupamobile Blog

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To scale or not to scale—that is the question!

There is a moment during the life cycle of a mobile app when it’s ready to be scaled up. How do you know when that moment has arrived? How do you know when it’s time to invest in your app and toward the next level? Every app has different goals, and hence there are different benchmarks app owners should measure to evaluate its performance; however, there are five universal metrics you should consider as you decide whether to scale your app or not.

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“What is a good conversion rate for my application?”

This is a question app marketers ask themselves each time they consider optimizing their app’s performance. Everyone wants to know how conversion rate—the percentage of people who finally install the app after visiting the app’s page within the store—compares to the average rate of the competition. After tracking app store page views and conversion for over 6 million users, the app store A/B testing platform SplitMetrics is sharing conversion rate benchmarks for categories. This allows you to get an idea of how apps within different categories perform. The data across seven categories provides an accurate starting point for optimization.

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Communication is an ever-changing process, especially when it comes to mobile messaging apps.

Remember when we used texting? It’s no longer a thing, and if you want to make Millennials or Generation Z laugh, tell them about it. What is really on a roll these days is messaging. And messaging apps are actually overtaking social media as the primary way we communicate online

Because these two generations are about to become customers (or they already are), we should focus on reaching them.

Messaging Apps Are Overtaking Texting

Since the fall of texting, a large number of chat apps have emerged, and the fact is that we rarely use just one of them.

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To avoid any confusion, let’s start by taking a look at two words you’ll hear often—localization and internationalization. The two terms are often used interchangeably when it comes to applications, but they are different.

Internationalization is the entire process of getting an application ready for a new country, so that it can be used in a new market. Localization is the translation of each part of the app (graphics, text, etc.). This includes translations into other languages, but it can also mean the conversion of units, currency, and other cultural adaptations.

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The past couple of years have been very important in terms of innovations in the world of mobile. From phenomenal gadgets such as fitness trackers, Google Glass, Apple Watch, Android Wear and other wearables, to technologies such as cloud computing and the Internet of Things (IOT), it seems like mobile technology industry is certainly going in for a drastic makeover.

The app development sector in particular, is heading towards a huge transformation due to various trends. These trends are already dictating app development at present and will continue to do so in this year and the coming years. Let us take a look at four such trends, which will keep developers busy for 2016 and beyond.

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Over $10k in only 48 hours. This is the amount Duc Nguyen and his team made using Chupamobile. The revenue was generated by a single product, Farm Business, a casual game similar to the hit Farmville. This was the first app template listed on Chupamobile by this company. They have now published more top-quality game templates on our marketplace and plan to release a bunch of new titles in the following weeks.

SunNet, which has over 300 titles published on the app stores and almost 10 million users, is working on a new hit, a third person shooting game. Duc says they will use the earnings generated through Chupamobile to partially fund this upcoming game that is still under development. Could Chupamobile be the next Kickstarter for indie game studios?

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Do you like to eat organic food? I bet you do; who wouldn’t? Human beings lean towards things that are natural. I bet this person on the photo prefers real coffee to caffeine free substitute. So you would think that, if she needs an app to solve a particular problem, she would go with a natural way to discover it: searching on the App Store, right? And you would be absolutely correct!

Most of mobile users find new apps and games through organic search >> Click to tweet

The whole set of app marketing techniques can be split into two groups—organic and paid ones. So while she’s drinking her Starbucks coffee, let’s explore the organic techniques that are essential to success.

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As happens every year Apple has released a new version of iOS and it’s time for the developers to update all their apps in order to be available on most of the devices and support the new features the operating system provides.

Apple has released iOS 9: it’s time for developers to update all their apps >> Click to tweet

For this purpose you will need to follow some steps to get your app updated to iOS9:

Download the last Xcode version from Apple’s iOS Dev Center

The first thing you will need is to have your tools up to date, which means that you will need the latest Xcode version (Xcode7) from Apple Developer webpage.

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There are over 1,500,000 apps listed so far on the App Store, and that number keeps growing month after month. Getting apps indexed is not only a problem of visibility for the app publishers, who try new and more sophisticated methods to climb the charts, but also for the Apple App Store itself, which must index apps properly in order to make the best suggestions to each user.

There are over 1,500,000 apps listed so far on the App Store >> Click to tweet

Apple has been working on a big improvement in this area, a new method for indexing deeper content within apps. Until now, the only content accessible to crawlers were app titles, keywords and reviews. The new app indexing reaches deeper content inside the app code that used to be inaccessible, and the web content included in the marketing or support app webpage submitted with the app manifest.

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Have you ever performed a search on your phone or tablet and been surprised to see apps listed right in the results?  For example, do a Google search on the word “Uber” and you are presented an option to download the app, or open the app if you already have it.  This sort of convenient access to apps could be considered priceless, but the great news is that it is free!

The functionality is called App Indexing, at least by Google.  There are several different companies that are integrating similar functionality into their ecosystems.  Apple, Facebook, Twitter, Pinterest all do something similar but the nomenclature, implementation method and user experience differs for all. Terms you may see used to describe this type of functionality include Deep Linking, App Links, Universal Links, Core Spotlight Indexing and more.  This article will focus on how it works for Google since that it is the go-to search engine for so many users regardless of mobile platform.

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