Managing your app’s online reputation is a huge part of app marketing. You have to monitor what people are saying about your app and carefully respond. Knowing what people are saying about you and your brand is a great indication of the health of your company.
Customers easily share positive and negative impressions of apps on social media. That’s why keeping regular communications with your app’s audience is one of the most important factors when it comes to reputation management.
While it’s quite easy to monitor what people say about your app from your Facebook page, you can’t always learn what’s being said in other places around the internet at this very moment.