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Do you like to eat organic food? I bet you do; who wouldn’t? Human beings lean towards things that are natural. I bet this person on the photo prefers real coffee to caffeine free substitute. So you would think that, if she needs an app to solve a particular problem, she would go with a natural  way to discover it: searching on the App Store, right? And you would be absolutely correct!

The whole set of app marketing techniques can be split into two groups—organic and paid ones. So while she’s drinking her Starbucks coffee, let’s explore the organic techniques that are essential to success.

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As happens every year Apple has released a new version of iOS and it’s time for the developers to update all their apps in order to be available on most of the devices and support the new features the operating system provides.

Apple has released iOS 9: it’s time for developers to update all their apps >> Click to tweet

For this purpose you will need to follow some steps to get your app updated to iOS9:

Download the last Xcode version from Apple’s iOS Dev Center

The first thing you will need is to have your tools up to date, which means that you will need the latest Xcode version (Xcode7) from Apple Developer webpage.

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There are over 1,500,000 apps listed so far on the App Store, and that number keeps growing month after month. Getting apps indexed is not only a problem of visibility for the app publishers, who try new and more sophisticated methods to climb the charts, but also for the Apple App Store itself, which must index apps properly in order to make the best suggestions to each user.

There are over 1,500,000 apps listed so far on the App Store >> Click to tweet

Apple has been working on a big improvement in this area, a new method for indexing deeper content within apps. Until now, the only content accessible to crawlers were app titles, keywords and reviews. The new app indexing reaches deeper content inside the app code that used to be inaccessible, and the web content included in the marketing or support app webpage submitted with the app manifest.

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Have you ever performed a search on your phone or tablet and been surprised to see apps listed right in the results?  For example, do a Google search on the word “Uber” and you are presented an option to download the app, or open the app if you already have it.  This sort of convenient access to apps could be considered priceless, but the great news is that it is free!

The functionality is called App Indexing, at least by Google.  There are several different companies that are integrating similar functionality into their ecosystems.  Apple, Facebook, Twitter, Pinterest all do something similar but the nomenclature, implementation method and user experience differs for all. Terms you may see used to describe this type of functionality include Deep Linking, App Links, Universal Links, Core Spotlight Indexing and more.  This article will focus on how it works for Google since that it is the go-to search engine for so many users regardless of mobile platform.

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Are you launching your iOS or Android game soon?

Do you want the press to cover your latest game launch?

At PixelHappy, we have helped dozens of games secure coverage on Mashable, Touch Arcade, AppAdvice and more.

In this post, I’ll share the PR tips and tricks that will help you secure the press coverage you desire.


Choosing the correct day of the week to launch can literally make or break your coverage.

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Ok, stop me any moment you see that I’m missing the point. You’ve had an idea for an app, it took you months to develop it from scratch (by the way, you really don’t have to develop it from scratch, you can just buy a template from Chupamobile and adjust it as you want), you’ve gone through a lot of hoops to make it great. Now it’s time to start marketing, and yes, marketing often requires money.

You have built your app, now it’s time to start marketing it! >> Click to tweet

But it did not stop you!!

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The brutal truth about being successful in today’s mobile gaming is that if you don’t have money, you’ll have a hard time making money. Money revolves around the rich, fleas revolve around the poor, goes the saying (or at least something along those lines), which is why big game studios, capable of pouring huge amounts of cash to advertise a project will eat up the little studio trying to squeeze its way to the top of the charts. That doesn’t mean the small studio can’t make it in the capitalistic jungle, it’ll just have to change strategy a bit. Indie development teams can’t fight with big game studios on their ground. Their only chance for meaningful success depends on their ability to innovate not on user acquisition, but rather on core game design and alternative marketing tactics. Here are, from my perspective, six aspects of mobile game development where indie game developers can beat the big guys on the premise of innovation:

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When you are preparing to build an app, you dream of seeing it every app store and hopefully on tons of smartphones or tablets. Typically this would mean building a multi-platform app, for both iOS and Android. But going multiplatform from day one is not always the best choice. It is often beneficial to build for one platform first, test, get valuable feedback from users, improve the product accordingly, and then build for the other platform. With that in mind, what platform should you build first for?

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The mobile advertising ecosystem has officially embraced the Rewarded Ad Unit. These ad units have exhibited great success, with users happily engaging with them in exchange for virtual goods and developers experiencing a significant rise in ad revenue. Now that everyone wants to jump on the gravy boat–developers must learn how they can maximize engagement and profit with Rewarded Ad units like the Offerwall and Mobile Video.

“The mobile advertising ecosystem has officially embraced the Rewarded Ad Unit” >> Click to tweet

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One of the biggest problems developers face, is building sustainable and profitable businesses from their app development efforts. With the ever increasing cost of user acquisition, it seems that customers are unwilling to pay for the apps they use every day. How can you stand to make a living?

In this post, we’ll take a look at the four most common mistakes app developers make when they are looking to monetize their apps. It is possible you have made one or two of these mistakes yourself. How to avoid them? Without further ado, let’s get to it.

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